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    Google and Meta hope to enter into AI agreements with Hollywood studios – technology

    By Ruchika oberoi24 May 2024No Comments2 Mins Read
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    The businesses allegedly made offers totaling “tens of millions of dollars.”

    According to a new story published by Bloomberg, Meta and Google are reportedly making millions of dollars available to Hollywood studios in the expectation of engaging in license agreements that would allow them to develop their models for artificial intelligence-generated video. Despite the fact that it is not obvious what will result from the negotiations, it has been claimed that the firms have offered “tens of millions of dollars.”

    Despite the fact that Netflix and Disney “have expressed interest in other types of collaborations,” the article states that they “are not willing to license their content.” It has been claimed that Warner Brothers Discovery has expressed “a willingness to license some of its programs.”

    A representative from Meta declined to comment on the matter. In response to a request for comment, Google did not immediately provide a response. It would appear that the corporations are anticipating that these kinds of collaborations will assist in the development of their video generating technologies. In a recent demonstration, Google showcased a text-to-video technology known as Veo, and they recruited Donald Glover to promote the capabilities of this solution. Additionally, Meta is conducting research on video generated by artificial intelligence.

    Artificial intelligence businesses have been engaged in a kind of arms race in order to negotiate licensing agreements with media companies. This week, OpenAI and NewsCorp made the announcement that they would be bringing news content to ChatGPT as part of a multi-year agreement. According to a report by Business Insider, Meta is also contemplating the possibility of paying publishers to gain access to “news, photo, and video content” for the purpose of training its artificial intelligence models.

    Nevertheless, as Bloomberg points out, Hollywood studios might have some reservations about business arrangements of this nature. It is possible that AI-editing tools are enticing; yet, there has been substantial worry in the entertainment business regarding the ways in which AI corporations might use the creative work of individuals. This conflict was brought to the forefront this week when Scarlett Johansson accused OpenAI of using her voice for its “Sky” assistant in ChatGPT. This accusation came after Johansson rejected to work with the firm personally. Despite the fact that OpenAI has refuted allegations that it attempted to imitate her voice, the business has not yet provided an explanation for the tweet that Sam Altman sent.

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