She is the most recent celebrity whose likeness was produced by AI in order to deceive people.
Deepfakes of Taylor Swift’s voice would like you to believe that she is giving away free Le Creuset products in social media promotions; however, this is not the case. Several posts have lately surfaced on TikTok and in Meta’s Ad Library, claiming to show Swift offering free Le Creuset cookware sets. The New York Times claims that these posts have been circulating for some time. A synthetic facsimile of Taylor Swift’s voice was utilized in the advertisements, which showed snippets of Swift in the vicinity of Le Creuset products. Scammers made use of artificial intelligence to have the cloned voice address her supporters, referred to as “Swifties,” and produce other brief statements.
By following these posts, individuals who were interested were directed to phony versions of websites such as The Food Network that contained fabricated articles and testimonials promoting Le Creuset. In order for customers to receive their free products, they were then requested to only pay the $9.96 associated with shipping. It should come as no surprise that there were no Dutch ovens delivered, and customers’ credit cards were charged more on a monthly basis. Le Creuset has verified that there will be no given away of this kind.
Swift is not the only star who has recently discovered that their voice has been co-opted by artificial intelligence. She is not even the only person who is being utilized in the fraud; interior designer Joanna Gaines is also being impersonated in advertisements that are coming from verified accounts or accounts that are classified as funded postings. The Better Business Bureau issued a warning to customers in April 2023 on the high quality of advertisements that included artificial intelligence-manufactured copies of celebrities. With the help of deepfakes, con artists have been able to convince people that, among other things, Luke Combs was selling weight reduction candies, Tom Hanks was pushing dental insurance, and Gayle King was selling various weight loss items. These are just a few examples.
The monitoring of deepfakes and the punishment of those who produce them are both subject to a limited amount of regulation. In the present day, a significant portion of the duty is placed on the platforms themselves. For instance, YouTube has just introduced new procedures for reporting deep fakes. Concurrently, it is collaborating with a limited group of singers to lend their voices to the project and to build a wider interest in artificial intelligence-generated representations of real people.
In order to combat the issue of deepfakes, two pieces of legislation were presented to Congress in the previous year: the Deepfakes Accountability Act and the No Fakes Act. There remains, however, a lack of clarity over the future of both pieces of legislation. At the moment, laws governing artificial intelligence are only in place in a few jurisdictions, including California and Florida.