According to the corporation, Apple’s foray into its domain validates both the metaverse and its business approach.
Although Apple made its “spatial computing” Vision Pro headset available for pre-order just lately, the company had initially revealed it in the previous year. Because those headsets have not yet been distributed to individuals, we are still waiting to find out what people think about them after they have used them in the real world. On the other hand, we are aware of Meta’s feelings on Apple’s intrusion into its territory. For the purpose of confirming Meta’s business plan, individuals from Meta have stated in a new report that the Vision Pro can only serve to strengthen the industry as a whole.
Known for investing tens of billions of dollars in its Reality Labs business, Meta has recently made headlines. As a result of this endeavour, Meta has emerged as the most prominent participant in the virtual reality (VR) sector, which has not yet established itself as a mainstream technology. As of right now, the Wall Street Journal is claiming that Apple’s entry into the market has a strong potential of changing the landscape and public attitudes about the technology, which will eventually be beneficial to Meta. The business believes that Apple’s Vision Pro would “reinvigorate” the virtual reality market, which Meta has invested fifty billion dollars in. This information comes from 9to5Mac.
Let’s say Apple is successful in penetrating the virtual reality market with its Vision Pro product. In that case, it will theoretically open the path for Meta to be the alternative that is less expensive, which is similar to the position that exists in the context of the iPhone and Android universe. Similar to that market, the companies would compete with one another to attract software developers to their respective platforms. This is because both companies will want a “killer app” in order to increase the likelihood that customers will select one platform over the other. In the year 2022, Meta anticipated the upcoming conflict and proclaimed that the most important decision between the two would be whether the metaverse would be open or closed. On the other hand, in the year 2024, the metaverse has become significantly less popular. However, Apple has stated that they have no interest in having anything to do with it, therefore the topic is no longer relevant.
According to the story from the Wall Street Journal, Vision Pro has already had an impact on Meta’s ambitions, which is another interesting piece of information. In the past, it was primarily concerned with virtual reality in relation to the metaverse. On the other hand, the Vision Pro is intended for Mixed Reality, which involves rendered elements being superimposed on the real world. According to the article, Meta is currently modifying its target location in order to place a greater emphasis on mixed reality. In contrast to the Quest 3, which was largely marketed as a metaverse device, it is probable that the future generation of the company’s Quest headset will be centred on mixed reality.
The fact that the virtual worlds that have been exhibited so far appear to be cartoons is another reason why Meta might be modifying its objectives a little bit. Apple’s approach appears to be more sophisticated. Despite this, Apple may have only sold 180,000 headsets in the United States when it first released the product, which indicates that the company does not have a surefire hit on its hands. When compared to the number of pre-orders for the iPhone, that is a drop in the bucket. Furthermore, according to Macrumors, Netflix has apparently said that it will not be providing an application for Vision Pro. This is a severe rebuke given that Vision Pro is intended for the purpose of watching movies. In addition, Netflix added salt to the wound by referring to Vision Pro as “subscale” and “not relevant” to its users.