What about chatbots? With well-known people? Pioneering in nature.
Reportedly, Google is developing new chatbots powered by artificial intelligence that are modeled after celebrities and YouTube influencers. It is hardly a revolutionary concept; corporations such as Meta and startups such as Character.ai have already introduced products that are similar to this one; but, neither is Google’s artificial intelligence strategy up to this point.
The Information, which broke the story on Monday, stated that the Gemini family of huge language models will be used to power Google’s celebrity chatbots. This information was first reported by The Information. Additionally, the firm is working on a feature that will let users to construct their own chatbots by just describing their personalities and appearances. This is something that Character.ai already allows users to do, but the company is also attempting to form connections with celebrities and influencers. It is interesting to note that Noam Shazeer, one of the co-founders of Character.ai, was a former Google engineer and was also one of the architects of “transformers,” the key technology that makes it possible for today’s generative artificial intelligence to exist.
There is currently a lack of clarity on the celebrities or influencers that Google may collaborate with. For example, Meta’s chatbots are based on personalities such as Charli D’Amelio, a popular figure on TikTok, Mr. Beast, a popular figure on YouTube, Snoop Dogg, Tom Brady, and Paris Hilton, amongst others. On the other hand, Character.ai’s chatbots include politicians, philosophers, fictional characters, and even objects such as a block of cheese that can talk. It has been alleged that a group of ten people, including a longstanding executive named Ryan Germick who works on Google Doodles, are in charge of the project that Google is working on.
In addition, it seems as though Google’s bots might be nothing more than an experiment. The report suggests that the bots might only be available on Google Labs, which is the website of the firm that is dedicated to testing out new products, rather than being made available to the general public.
Why Google is acting in this manner is not understood. Even though the firm included them in each and every product it manufactured, Meta’s artificial intelligence chatbots that were based on celebrities never really took off. As The Information pointed out, the company’s chatbot that is modeled on Snoop Dogg has only 15,000 followers on Instagram, in contrast to the 87.5 million followers that the human rapper has on Instagram.