Americans make up a relatively insignificant portion of the app’s total user base of 2 billion.
Prior to relocating from the United States to the United Kingdom a couple of years ago, I would only occasionally use WhatsApp. Instead, I would use the messaging app that was already installed on my iPhone or the platform that was owned by Meta, which is Messenger. You are very welcome, Mark Zuckerberg, because no one I knew in the United States utilized it. In fact, when I moved, I had to convince my friends and family members to download it so that we could connect without incurring any fees. It would appear that this is beginning to change, as the CEO of Meta just said that WhatsApp has achieved 100 million monthly active users in the United States, with approximately 10 million of those users residing in the state of Texas alone. There are more than two billion people using WhatsApp all around the world.
In June, Meta invited former cast members from Modern Family to participate in an advertisement that brought attention to the issues that arise when some individuals have an iPhone and others have an Android. With the achievement of 100 million users, Meta has now installed a 200-foot bubble between the Apple and Samsung stores in The Americana Mall in Los Angeles. This is a very focused public relations stunt that coincides with the achievement of this milestone. This is not the first time that Zuckerberg has taken aim at Apple; it is said that he once said, “We need to inflict pain” on Apple and asserted that his business’s products were superior to those of another company.
It is true, in my experience, that WhatsApp makes the experience more streamlined between different phone types. It makes it quicker to react and structure messages, and it eliminates the need to worry about being charged when traveling internationally. A survey that was commissioned by WhatsApp indicated that one in four people in the United States do not contact with a close friend or family member as frequently as they would want to because their devices are not compatible with each other. Taking a poll that was conducted by a company that is for profit and illustrates the reasons why that firm is good with a grain of salt is something that we can do. I, on the other hand, use WhatsApp on a regular basis, and the prospect of more people in the United States adopting it excites me.