There will shortly be price increases for certain tiers in Turkey, the UK, Canada, and Australia.
For quite some time, Amazon has been working towards the goal of improving Twitch’s bottom line. Following the termination of about 500 employees and the reduction in the amount of money that streamers make from Prime subscriptions, the streaming service has decided to raise the price of its memberships for the very first time.
Twitch indicates that it’s “updating prices in several countries to help streamer revenue keep pace with rising costs and reflect local currency fluctuations.” The United Kingdom, Canada, Australia, and Turkey are the first markets to experience adverse effects as a result of these developments.
There will be an increase in the cost of Tier 1 memberships and gift subscriptions beginning on March 28 in the United Kingdom, Canada, and Australia. In the United Kingdom, the price of a base or gift subscription will increase from £5 to £6; in Canada, it will go up from $7 to $8; and in Australia, it will go up from $8 to $9. This means that the costs for Tier 2 and Tier 3 will not change in those nations.
In Turkey, Twitch is implementing a large pricing increase across all three tiers of its business. Due to the fact that the value of the Turkish lira has significantly decreased over the course of the past 15 years, for example, the price of a Tier 1 sub will soon be 43.90 lira ($1.42) rather than 9.90 lira (32 cents).
Only subscriptions purchased through the website will be affected by these pricing adjustments. According to Twitch, the company will be updating the prices of its mobile apps over the next several months. As of right now, purchasing a subscription through the Twitch iOS app is more expensive. Towards the end of this year, the service anticipates implementing price adjustments in other countries.
Streamers will have the same revenue share, which means that they will earn more from subscriptions in Turkey, Canada, the United Kingdom, and Australia. These are all positive developments. Changes to the way that streamers are compensated for their Prime subscriptions were recently disclosed by Twitch. They are going to start earning a predetermined amount for each Prime subscription, which will be generally smaller, regardless of the location of the subscriber. Meanwhile, in the near future, it will become less difficult for smaller streamers to become eligible for the Partner Plus programme and to take advantage of a more favourable revenue share for subscriptions.