His programming can even be streamed on other platforms thanks to the new multiyear contract.
According to The Wall Street Journal, Joe Rogan, the former host of Fear Factor, has signed a new contract with Spotify that is expected to be worth $250 million. Rogan is a fan favorite among everyone. Compared to his initial deal, which was signed in 2020 and was anticipated to give the comedian a total of $200 million, this one is considerably more lucrative. Despite the fact that there is no information regarding the duration of Rogan’s new deal, it has been termed as a “multiyear” continuation of his multiple podcast endeavors.
Wouldn’t that be even better for Rogan’s money? Rogan’s podcasts will be able to be distributed on various platforms, including a video version that will be uploaded to YouTube, thanks to the agreement for Spotify. As a result of the fact that the contract includes a revenue-sharing agreement that is dependent on the sales of advertisements, the comedian will most likely receive a significant increase in his income. Additionally, there is a minimum guarantee that needs to be paid up front for the world’s foremost authority on all things related to Covid; however, the value of this guarantee is not given.
There have been reports that Spotify is considering renegotiating expiring contracts with existing content creators in order to provide lower minimum guarantees. However, it is possible that this will not apply to Rogan. These contract terms are also going to be revised by the corporation in order to make it possible for the content to be published on other platforms, such as YouTube, which is exactly what the company is doing with Rogan in this instance.
Additionally, there is probably a target viewership number criterion, just like there was with his arrangement for the year 2020. He will, however, easily surpass that, as The Joe Rogan Experience continues to be the most popular podcast on Spotify. In fact, it has even surpassed Travis Kelce’s show on Taylor Swift and, sigh, The Tucker Carlson Podcast. And those are the top three at the moment.
However, Rogan has been a consistent source of controversy, despite the fact that he has brought a metric ton of new listeners to Spotify. Due to the fact that he has spread a great deal of disinformation about Covid over the course of the years, medical professionals and scientists have demanded that Spotify revise its policy regarding the dissemination of false material. Both users and artists stopped using the service as a result of this. Neil Young is most well-known for removing his tracks from the streaming service as a form of protest.
This behavior has been defended by Spotify for a long time by referring to itself as a platform rather than a publisher. On the other hand, as part of this new agreement, the company will be publishing Joe Rogan’s podcasts on a variety of other platforms. Additionally, it has been publishing Rogan on its own platform for a considerable amount of time.
There is also the ongoing problem of how Spotify compensates songwriters and musicians. It is well known that the company pays musicians extremely little, or possibly nothing at all, even while they are performing. The realization of this causes one to fantasize about a society in which musicians are given a small portion of the Rogan pie; yet, unfortunately, this is not going to happen. In order to encourage diversity in podcasts and music, Spotify did set aside one hundred million dollars, but in the end, they did not actually invest any of that money. To put it simply, the notion is what matters.