AR effects for video calls and livestreams… Oh oh, is 2020 happening again?
When we were all cooped up inside our homes in the year 2020 and were required to spend the entire day on video chats, there were a few businesses that attempted to spice things up by introducing augmented reality filters and background replacements. Perhaps they put a smile on the face of someone, somewhere, at least once or twice. The filters, for the most part, continued to be used, despite the fact that it is difficult to argue that they helped the majority of people escape the dread and gloom that the pandemic brought about.
But in the case of Snap, that is not totally accurate. A desktop camera app that integrated augmented reality folders was once offered by the company; however, it was discontinued in the previous year. Now, Snap is bringing its augmented reality lenses to desktop computers in a different method, and that is through an extension for Google Chrome.
You may deploy augmented reality lenses straight on your webcam with Snapchat Camera for Chrome. When you have them, you can use them for video calls, livestreams, video recordings, and other similar activities. To make use of the lenses, you will be required to first check in with a Snapchat account, in contrast to the previous desktop application. This means that you will be able to use any custom lenses that you make as well.
Incorporating the lenses into Chrome will provide you with a greater degree of versatility; nonetheless, they did not emerge from the desktop in their entirety. The filters were initially implemented into Microsoft Teams one year ago.
AR lenses have been an integral part of Snapchat’s identity for quite some time. In addition to the app’s initial selling point of ephemeral visual messages, they are one of the most important elements that made the app stand out from the competition. Because of this, it makes perfect sense for Snap to use them in as many different areas as they can. It is difficult to envision someone having a shooting star effect or a virtual frog headpiece in place when they are participating in a serious conference call. With that being said, the lenses might make things a little more exciting while you are on a Discord chat with your buddies.