There were 27.6 million watchers of the game.
Watching football on a Sunday is one of the few things that can be considered truly American. In the event that anyone requires additional evidence, the National Football League and Peacock have it: The Peacock Exclusive AFC Wild Card event that took place on January 14 has established a new record for the most live event that has ever been streamed in the United States. There were 27.6 million people that watched the Kansas City Chiefs game against the Miami Dolphins, which was the first playoff game that was ever exclusively live-streamed. This information was provided in a joint release by Peacock, which is owned by NBC, and Comcast.
A further assertion made by Peacock is that the livestream is responsible for the highest amount of internet usage in a single day across the United States, accounting for thirty percent of all internet traffic. The present data, on the other hand, comes from Nielsen’s custom quick national live and same-day data, and the official numbers are scheduled to be released on Friday, January 19.
Although the livestream was a welcome alternative to the prospect of shivering in person during the fourth coldest NFL game in the history of the league, not everyone was pleased with the decision. Pat Ryan, a congressman from New York, was one of the individuals who voiced their displeasure with the fact that they were need to pay for a different streaming service in order to watch a game that is regularly broadcast on cable television. “How much more profit do [NFL commissioner Roger] Goodell and NBC need to make at the expense of hard working Americans?” The letter was written by Ryan. An antitrust exemption was granted to the National Football League (NFL) in its broadcast negotiations, with the assumption that the NFL would not utilize this exemption to take advantage of its fans. That is undeniably an error of judgment.
Local NBC affiliates in Miami and Kansas City broadcast the game, making it accessible to viewers in both cities. Any other individuals who were interested in watching were need to sign up for a Peacock subscription, which began at a monthly cost of $6. In May of last year, Peacock made the initial announcement that they intended to stream the wild card game. According to reports, NBC paid 10 million dollars for the rights to stream the game.