It will now be necessary for subscribers who have been paying through Apple to pay the service directly.
Individuals who have been paying for Netflix through iTunes over the course of the previous few years will soon be required to say goodbye to the reduced, discounted rates that they have been getting. The business has verified to The Verge that it has begun withdrawing users’ access to their iTunes paying plan for the streaming service. This information was provided by the company. “Members on the basic plan who were using an iTunes method of payment” would now be required to pay the company directly using a credit or debit card, according to a representative of Netflix named Momo Zhao, who spoke to the outlet.
Back in 2018, Netflix made the decision to cease allowing new consumers to sign up for in-app subscriptions on Apple devices. This was done in order to avoid commissions being paid to Apple. However, it permitted people who had already been paying through Apple to maintain their preferred method of payment, and at least one individual stated that they were still taking advantage of the service’s $10-per-month price until they were removed from their grandfathered pricing.
The firm discontinued its $10 basic plan in the United States and the United Kingdom in the previous year. This plan was the company’s most affordable ad-free choice in those markets. As a result of an increase in price that occurred a few months after that occurrence, new subscribers have been required to pay a minimum of $15.49 in order to obtain a viewing experience that is uninterrupted by advertisements. The alternative that is sponsored by advertisements now costs customers $7 per month, while the Premium tier, which includes support for four devices and Ultra HD, now costs subscribers $23 per month. It is now necessary for customers who previously paid through iTunes to pay these charges; this is the case only if they wish to maintain their subscriptions that are now active.