Let the procrastinators rejoice.
Every single one of us has experienced that. You come across an interesting project on Kickstarter. The cost is affordable, and the people who make it are well-respected. In spite of the fact that you had every intention of supporting it, life intervenes and the campaign comes to an end, leaving you out in the cold. Through the continuation of its ability to accept financial backing after a campaign has concluded, Kickstarter has just solved this very specific challenge.
Creators who have already achieved their first target will be the only ones who will have access to the new tool, which is fittingly called Late Pledge. According to TechCrunch’s research, it has been in the testing phase since April, and Kickstarter claims that it has enabled creators to raise an additional 35 percent over the initial goal that they set for themselves.
The testing period of Late Pledge has come to an end, and the platform is now accessible to creators all across the world. When a campaign has come to an end, consumers will no longer be required to resort to a third-party payment platform, which is beneficial not only for creators but also for supporters and, of course, for Kickstarter.
To further assist artists in promoting their projects, the company has also announced the establishment of a new internal marketing team. According to the website for Kickstarter, this team “provides support every step of the way, from creative services and pre-launch marketing support to ad measurement and execution.” Creators have been able to generate almost one million dollars in additional pledges with the assistance of this service, which has been in the testing phase for some time.
More is going to be revealed. A more thorough survey tool for the purpose of reward fulfillment was introduced by Kickstarter, and the company also stated that subscribers would soon be able to pay for shipping and taxes using the mobile app.