Even though we have been aware of the Vision Pro for more than half a year now (not to mention the years of rumours), Apple’s first “spatial computing” product is still one of the most significant unanswered questions regarding consumer electronics as we go into the new year. When it was first introduced at the World Wide Developers Conference in June, the headset that costs $3,499 was given a release time date of “early-2024,” but the business has not provided any additional details since then.
On December 24, Apple oracle Ming-Chi Kuo provided an early holiday gift, specifically focusing on what he expects will be a release date for the system that would occur between the months of late January and early February. According to the analyst, the initial batch of Vision Pros will be delivered to Apple in approximately one month, and the overall number of shipments for the entire year is estimated to be somewhere around 500,000 machines.
The precise goal that the corporation has set for the year is still a question that cannot be answered. There were reports that stated Apple had reduced its expectations for the gadget from approximately one million to “less than 400,000” approximately one month after the device was first introduced.
For a firm of Apple’s enormous size and influence, even the revised figure of 500,000 is a rather insignificant number. It is important to keep in mind that the corporation is expected to ship more than 200 million iPhones during the current calendar year 2018.
The Vision Pro, on the other hand, is widely considered to be the most risky gamble that Tim Cook has made during his twelve years as CEO. Not only does it represent a totally new category and physical factor for the corporation, but it also comes at an exorbitant price, even for users who are accustomed to paying a higher premium for Apple products. Add to it the fact that virtual reality has been unable to live up to expectations for decades, and you have a much more difficult battle on your hands.
According to Kuo, Apple’s Vision Pro is the company’s most crucial product for the year 2024. Given the years of speculation that have gone into the headset, as well as the amount of time and money that the firm has undoubtedly invested in it, it is a difficult assertion to fight against.