The streamer is doing its own internal development.
When there was a period when streamers were trying to attract potential consumers by promising them an experience that was devoid of advertisements. In recent years, however, businesses such as Netflix, Amazon, Disney, and others have increased their costs and made an ad-supported tier the most reasonable option. This is the case because of pricing increases. According to The Hollywood Reporter, Netflix is currently in the process of relocating its development team in-house, which is the next step on the path to becoming a de facto advertising technology firm.
The change was made by Netflix during its upfront preview, during which the company also said that its ad-supported tier, which costs $7 per month, had forty million subscribers who are active throughout the month. According to reports, the ad-supported plan is receiving forty percent of new signups, and it had fifteen million members just six months ago, in November.
To achieve this level of success, the streaming startup has placed a significant amount of reliance on Microsoft, forming a partnership with the computer giant in 2022 to collaborate on advertising and sales. However, the training wheels are coming off as a result of Netflix’s decision to shift things in-house. This decision “will allow us to power the ads plan with the same level of excellence that has made Netflix the leader in streaming technology today,” said Amy Reinhard, who is in charge of advertising for Netflix. Beginning later this summer, Netflix will begin collaborating with other firms, such as Google’s Display & Video 360 and The Trade Desk, which means that Microsoft will no longer be the only advertising technology partner for the streaming service.