Starting this summer, a subscription will run you $8 or $14 each month.
You guys are experiencing streamflation. Less than a year after the last time it raised subscription fees, Peacock has recently announced that it will be increasing pricing once more. A new price of $8 per month for Peacock with advertisements and $14 per month for an ad-free experience will be implemented beginning on July 18 for new members and August 17 for users who have already subscribed to the service. The cost of an ad-free subscription will be comparable to that of Disney+ and will be almost identical to that of Netflix. Even though Mrs. Davis was nice, was she really that good?
For the purpose of putting this into perspective, a subscription to Peacock cost between $5 and $10 per month just a year ago, depending on whether or not you choose to include advertisements in your subscription. Last summer, there was an increase of one dollar, and now there is an increase of two dollars this summer. With advertisements included, the monthly cost of Peacock will reach $260,000 by the year 2040 if the current pace of rise continues. However, is it possible to assess the cost of discovering whether or not Jim and Pam ever have a kiss?
Peacock’s insanity toward price gouging can be explained by a way. As the Summer Olympics of 2024 draw near, the streamer has said that they will be broadcasting “every sport and event, including all 329 medal events.” In addition, the portal will provide full-event replays, video segments that have been handpicked, and commentary that is original. The beginning of the Olympic Games is on July 26, which is only eight days after the initiation of the price hike for new customers. Peacock, you should definitely have that viewership for the Olympics, but you will have a hard time sustaining subscribers when the games are over.
Peacock is simply following the market in this regard, as other streaming services have been increasing their fees in a variety of different ways. Over the course of the past year, the prices of virtually all of the main streaming platforms, such as Disney+, Apple TV+, and Netflix, have increased. There are other kinds of streaming services that are not exceptions. Although Spotify just reported record profits for the first quarter of 2024, the company has announced that it intends to increase the rates of its subscriptions for subscribers in the United States later this year.