This is the most recent indication that the streamer treats its interactive branch with the seriousness it deserves.
Netflix has secured a noteworthy new leader for its gaming operations, which are fast spreading throughout the world. According to Variety, the corporation that provides streaming services has appointed Alain Tascan to the position of president of gaming. Prior to commencing his employment with Netflix, Tascan held the position of executive vice president for game development at Epic Games, a rather small firm that you might be familiar with. During his tenure in that position, he was responsible for overseeing the first-party development of a number of the company’s immensely popular games, including Fortnite, Lego Fortnite, Rocket League, and Fall Guys.
In addition to that, the organization is looking for creative talent to join its ranks. Netflix has acquired a number of well-known independent game studios, including Night School, Boss Fight, Next Games, and Spry Fox, along with bringing a huge number of critically acclaimed independent games to mobile platforms since the debut of the games project in 2021. Netflix executives said on the company’s earnings call for the second quarter that the company is presently working on more than 80 games. If these games were released, the company’s library of over 100 titles would nearly double.
These new initiatives, many of which are interactive fiction based on Netflix episodes and movies, are being developed with the intention of providing viewers with new opportunities to connect with their preferred publications. “I think our opportunity here to serve super fandom with games is really fun and remarkable,” said Co-CEO Ted Sarandos during the call. “It’s a really remarkable and fun opportunity.” Furthermore, we have acquired knowledge that a multiplayer Squid Game project will be arriving at Netflix Games in the latter part of 2012.
In spite of the fact that Netflix is making a big investment in this gaming business, the company’s titles have not yet been attracting a large number of customers. There were approximately 1.7 million people using the library on a daily basis in 2022, and its games had been downloaded 23.3 million times.