It appears to be limited to the app and is currently in testing.
Another chatbot has arrived in town right now. A beta version of Amazon’s artificial intelligence chatbot Rufus is now available to all customers in the United States. This comes after a period of testing that started the previous month, in February. At the moment, it appears that Rufus is connected to the mobile application rather than the web-based version of Amazon.
So, what exactly does it accomplish? Due to the fact that it is an Amazon chatbot, it assists with shopping. Among other things, you can inquire about the functions of particular products and ask for lists of products that are recommended to you.
This morning, I played around with it a little bit, and it seems to be working fine, despite the fact that it is dull. Having said that, I will mention that I compared some of the products that were suggested with the web version, and I discovered that Rufus does not automatically list items that are being promoted, at least not at this time.
Multiple times, it produced a list of products that had positive reviews that appeared to be completely at random. Despite the fact that I am not about to make a purchase just on the word of a chatbot that has only been there for a day, I am fine with that. Additionally, you have the ability to ask specific questions on products; however, the responses appear to be taken directly from the sales descriptions. The fact that some of these descriptions are factual while others are not is something that every regular Amazon consumer is aware of. Because it is connected to your personal account, the chatbot is able to provide answers to questions regarding upcoming deliveries and other similar topics.
In addition to customer reviews, community questions and answers, and public information that can be found all over the internet, Amazon claims that the bot has been trained on the company’s collection of products. On the other hand, it has not disclosed the websites from which it obtained the public information or the purpose for which it did so. The fact that they were websites for retail-related businesses was not even confirmed.
You will need to update to the most recent version of the app and search for the colorful icon located in the bottom-right corner of the screen if you want to test it out. It is possible that we will be able to resolve this issue just in time for Amazon Prime Day if we all put in sufficient effort to ask ridiculous questions.