Through the acquisition of Artifact, the corporation was able to acquire the underlying technology.
The purchase of Artifact by Yahoo has resulted in the incorporation of artificial intelligence into the Yahoo News app. On Thursday, Yahoo released an upgrade to its news aggregation app that included the ability to flag clickbait headlines, personal feeds driven by artificial intelligence, and important takeaways regarding the headlines.
Yahoo, which is the parent company of Engadget, purchased the remnants of Artifact in April. Artifact was an artificial intelligence-powered news and recommendation app that was developed by Instagram’s co-founders and shut down earlier this year. The update that was released today demonstrates how the technology may be used to enhance Yahoo’s news feed, which receives more than 180 million unique visitors each month in the United States region.
First, the new Yahoo News, which is currently accessible on mobile devices and will soon be available on desktop computers, gives you the ability to select topics and publishers that are of interest to you so that its algorithms may tailor your feed accordingly. The option to quickly glance at the “Key Takeaways” of a particular story is a feature that is worth mentioning. This feature is a brief bullet list of the most important concepts that, if you request it, will appear at the top of an article to assist you in saving time. This feature is Yahoo’s rendition of the “Summarize” function seen in Artifact.
You have the ability to further tailor your feed by blocking keywords that you wish to avoid (for example, “NFT”) or publishers whose material you do not find appealing. The capacity to identify clickbait is perhaps the most exciting component of this system. This capability encourages the artificial intelligence to rewrite headlines that are deceptive, overly sensational, or omit essential information in the hope that you will click on them. (I want to say yes.)
Yahoo is also redesigning the style of its homepage in addition to redesigning the app. This revised user interface is supposed to change over time and “emphasizes top news, personalized recommendations, and real-time trending topics,” as stated in the description. You can opt in to obtain access to additional features (probably many of which are powered by artificial intelligence) when they are introduced, according to the business.